01Brief
Strategy & Briefing
Nothing gets filmed until the plan is locked. We define who you want to reach, what they care about, and the claims we can stand behind.
Authentic street content
We stop strangers on the street, hand them your product, and film what they really think. Content that feels like content, not an ad.
Vital Fuel Energy GelStreet interview ad
Brands we've taken
to the street
Energy gels, beard care, juice, finance, and a show literally called Two Strangers. Different products. Same sidewalk.
RewindIt
Vital Fuel
Cobalt Financial
Hostage Tape
Juice Generation
Crawler
Two Strangers
Slam Frank
Zuma
BreadlyLamenee
Agavi Juice
The Pack Gym
Loose camera.Tight process.
We handle every step, from the first brief to the final cut.
02Shoot
Hit the sidewalk
A comedian, a microphone, your product, and whoever walks by. Real people, real first reactions, nothing rehearsed.
03Edit
Keep the good stuff
We dig through the footage for the honest, funny, quotable moments and cut them into tight vertical edits with a hook up top.
04Ship
Ready for the feed
You get finished vertical videos, ready to post or run as ads. The strangers take it from there.
Something elseFor early stage founders
Building something new? Ask strangers first.
Not our usual brand work. Y Combinator's advice is to talk to the people who would buy your product before you build it. We do that on camera. Start with as few as 5 conversations, or go to 30 for fuller insights, all with people in your ideal customer profile.
The same footage is your marketing, so the research can double as the start of a waitlist of people who need what you're building.
Book a founder callFlat fee, equity, or a mix. We'll work out what fits on the call.
- 01
Real conversations
Packages start at 5 interviews. 30 gets you the fullest picture.
- 02
Patterns, not guesses
What people actually need and already pay for today.
- 03
Videos you can use
The best moments become content that can start your waitlist.
Why it worksA good ad is built
A good ad is built
like a joke
Comedians use this structure to get a laugh. We use it to get the click.
01Setup
Stop the thumb
A stranger, a microphone, and a question nobody saw coming. People stop scrolling for the same reason they stop on the sidewalk.
02Turn
Nobody wrote this
The reaction is real, unscripted, and a little messy. Viewers can tell, which is exactly why they believe it.
03Punchline
Land the ask
Your product lands as the laugh lands, while the viewer still trusts the moment. The call to action is the punchline, not an interruption.
100% humanReal people.
Real people.
No actors. No AI faces.
People can tell when an ad is fake. Every person in our videos is a real stranger from your target market, reacting for real. No scripts, no actors, no AI-generated people.
Want to go bigger? We can bring your product to people in person, with pop-up and experiential events built on the same idea. Ask us about it on the call.
Ads that feel like real life
FAQ
Fair questions
Are these actors?
No. Everyone on camera is a real person we met on the street.
Who asks the questions?
Adam or another New York comedian. Comedians are good at talking to strangers and even better at spotting the funny part.
What kinds of brands do you work with?
Mostly CPG and DTC brands with something people can hold, taste, or try on the spot. Not sure you fit? That's what the call is for.
What do we get at the end?
Finished vertical videos built from real street interviews, ready for your feed or your ad account.
What is the founder package?
We interview strangers who fit your ideal customer profile, record the conversations, and look for patterns in what they need and what they already pay for. Packages start at 5 conversations, and 30 gives fuller insights. Pricing is a flat fee, equity, or a mix, worked out on a call.
Who runs Comediq Media?
Adam Malev, a New York comedian. Getting a reaction from strangers is the job description in both careers.
How do we get started?
Book a 30 minute call. Bring your product and your questions. We'll bring the microphone.